While telecom companies might be notorious for becoming "dumb pipes" as innovations bypass existing services, Singtel, Singapore's largest telco operator, has started to explore using its data to drive new business opportunities for advertisers.
Michael Smith, chief commercial officer for Singtel Advertising, part of Group Digital Life spoke to ClickZ about the company's commitment to tap big data. From hiring up to 40 data scientists to providing targeted digital ad solutions and even creating a third party mobile app ecosystem.
Find out from this video interview as Smith shares how his team at Singtel Advertising plan to use data-driven marketing to target advertisers and media agency professionals in the coming months.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
March 19, 2014