Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months.
While telecom companies might be notorious for becoming "dumb pipes" as innovations bypass existing services, Singtel, Singapore's largest telco operator, has started to explore using its data to drive new business opportunities for advertisers.
Michael Smith, chief commercial officer for Singtel Advertising, part of Group Digital Life spoke to ClickZ about the company's commitment to tap big data. From hiring up to 40 data scientists to providing targeted digital ad solutions and even creating a third party mobile app ecosystem.
Find out from this video interview as Smith shares how his team at Singtel Advertising plan to use data-driven marketing to target advertisers and media agency professionals in the coming months.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014