Home  › Stats
north

North American Advertisers Will Invest $33 Per Social Network User in 2014

  |  January 7, 2014   |  Comments

Social network advertising spending in North America will be the highest over the next two years, eMarketer says.

North America will attract more dollars in social network advertising than any other region in the world over the next two years, according to eMarketer.

This global digital analysis company projects that North American advertisers will invest $33 on social network advertising per social network user this year, up 27 percent from last year. That's more than double per-user spending estimated in Western Europe, as well as more than ten times higher than the projected spending in Asia-Pacific.

emarketer1

Meanwhile, eMarketer says that North America will keep its upward trend in 2015, as the region is estimated to increase its social network ad spending per user to $40. In comparison, Western Europe will reach $16 in per-user spending, while Asia-Pacific will invest a mere four dollars.

emarketer2

However, North America lost to Middle East & Africa when it comes to social network advertising growth. At 64 percent in 2014 and 52 percent in 2015, Middle East & Africa is projected to be the fastest growing social network ad market, followed by Latin America. By contrast, North America is estimated to grow by 31 percent and 25 percent respectively over the next two years.

You can get more insights from eMarketer.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...