Home  › Stats
north

North American Advertisers Will Invest $33 Per Social Network User in 2014

  |  January 7, 2014   |  Comments

Social network advertising spending in North America will be the highest over the next two years, eMarketer says.

North America will attract more dollars in social network advertising than any other region in the world over the next two years, according to eMarketer.

This global digital analysis company projects that North American advertisers will invest $33 on social network advertising per social network user this year, up 27 percent from last year. That's more than double per-user spending estimated in Western Europe, as well as more than ten times higher than the projected spending in Asia-Pacific.

emarketer1

Meanwhile, eMarketer says that North America will keep its upward trend in 2015, as the region is estimated to increase its social network ad spending per user to $40. In comparison, Western Europe will reach $16 in per-user spending, while Asia-Pacific will invest a mere four dollars.

emarketer2

However, North America lost to Middle East & Africa when it comes to social network advertising growth. At 64 percent in 2014 and 52 percent in 2015, Middle East & Africa is projected to be the fastest growing social network ad market, followed by Latin America. By contrast, North America is estimated to grow by 31 percent and 25 percent respectively over the next two years.

You can get more insights from eMarketer.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...