Social network advertising spending in North America will be the highest over the next two years, eMarketer says.
North America will attract more dollars in social network advertising than any other region in the world over the next two years, according to eMarketer.
This global digital analysis company projects that North American advertisers will invest $33 on social network advertising per social network user this year, up 27 percent from last year. That's more than double per-user spending estimated in Western Europe, as well as more than ten times higher than the projected spending in Asia-Pacific.
Meanwhile, eMarketer says that North America will keep its upward trend in 2015, as the region is estimated to increase its social network ad spending per user to $40. In comparison, Western Europe will reach $16 in per-user spending, while Asia-Pacific will invest a mere four dollars.
However, North America lost to Middle East & Africa when it comes to social network advertising growth. At 64 percent in 2014 and 52 percent in 2015, Middle East & Africa is projected to be the fastest growing social network ad market, followed by Latin America. By contrast, North America is estimated to grow by 31 percent and 25 percent respectively over the next two years.
You can get more insights from eMarketer.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT