Social network advertising spending in North America will be the highest over the next two years, eMarketer says.
North America will attract more dollars in social network advertising than any other region in the world over the next two years, according to eMarketer.
This global digital analysis company projects that North American advertisers will invest $33 on social network advertising per social network user this year, up 27 percent from last year. That's more than double per-user spending estimated in Western Europe, as well as more than ten times higher than the projected spending in Asia-Pacific.
Meanwhile, eMarketer says that North America will keep its upward trend in 2015, as the region is estimated to increase its social network ad spending per user to $40. In comparison, Western Europe will reach $16 in per-user spending, while Asia-Pacific will invest a mere four dollars.
However, North America lost to Middle East & Africa when it comes to social network advertising growth. At 64 percent in 2014 and 52 percent in 2015, Middle East & Africa is projected to be the fastest growing social network ad market, followed by Latin America. By contrast, North America is estimated to grow by 31 percent and 25 percent respectively over the next two years.
You can get more insights from eMarketer.
Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT