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Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

  |  January 8, 2014   |  Comments

The brands will allow consumers with select Samsung products to make purchases directly from their TVs.

It might be the biggest thing to happen to TV shopping since the advent of the Home Shopping Network. At the 2014 Consumer Electronics Show in Las Vegas this week, two brands have announced the integration of purchasing technology with Samsung Smart TVs.

Movie destination Fandango, for one, said it will be launching a new service in the first quarter of 2014 that offers movie trailers with fully-embedded ticketing capabilities on curved Samsung Smart TVs.

The new functionality is being unveiled at CES, where Samsung also launched its first commercial Curved Ultra High Definition TVs.

Fandango's high-definition movie trailers with ticketing features will be built into the Movies & TV Shows panel, a video recommendation and discovery service on Samsung Smart TVs. Fandango says consumers will be able to browse, discover and watch video content and purchase movie tickets from the TV.

"We're helping consumers discover movies that are best experienced in the theater with a branded storefront of movie trailers on Samsung's Smart TVs," said Mark Young, vice president of business development and strategy at Fandango. "Fandango is investing heavily in the video content space and we see Fandango as the Vevo of movie trailers."

In September, Fandango's show times, ticketing, movie trailers and movie preview show Weekend Ticket were integrated into Samsung's Galaxy Note 3 devices as part of Samsung's content recommendation service, Here and Now.

Fandango says it is used by more than 30 million online and mobile visitors each month, per comScore.

In a similar move, fashion brand H&M said viewers with select Samsung Smart TVs will be able to buy pieces from its David Beckham Bodywear collection during its Super Bowl ad through a partnership with Delivery Agent, a technology company that says it "allows viewers to engage with and transact directly from advertisements and television shows through web, mobile and advanced television applications."

Delivery Agent says consumers who watch the Super Bowl will be able to use their remote controls to "engage with the advertising content and opt-in to purchase products as they view the new Spring collection of David Beckham Bodywear."

According to H&M, it is the first retailer to launch a fully enabled "t-commerce" campaign that includes shopping from a commercial and it is also launching an H&M t-commerce boutique via Delivery Agent's ShopTV on select Samsung Smart TVs.

An H&M rep was not available to comment.


Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

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