Home  › Social › Social Media
Image of Facebook logo and login screen

Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser Insights

  |  January 8, 2014   |  Comments

In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used on Android devices.

facebook-has-bought-little-eye-labsFacebook has acquired an Indian startup called Little Eye Labs that will help it gain better insights into how its site is used on Android devices.

The firm provides the ability to monitor activity on Android apps, which is key for Facebook to ensure it can provide detailed information for advertisers on how its huge user base behaves on the site.

Little Eye Labs confirmed the acquisition in a blog post, with staff at the firm moving to Facebook’s headquarters in Menlo Park, California.

“Little Eye Labs was founded about a year ago by a bunch of program analysis geeks who wanted to build better tools for mobile developers,” it said.

“We released our official version of Little Eye for Android in early April of this year, and since then we have had many Android developers and testers using Little Eye Labs to measure, analyse and optimise their app's performance.”

No financial details of the deal were disclosed but it was rumoured to be around $10-15m. Little Eye Labs said current customers would be able to access a free version of the tool until 30 June.

Mobile use and advertising is one of the main features of success at Facebook over the past year or so, as its share price has rebounded strongly from an initial slump when it first hit the market.

However, Facebook's demand for knowledge on how its users are behaving has landed it with more legal headaches, after two users sued the firm for allegedly scanning the contents of private messages on the site.

This article was originally published on V3.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...