In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used on Android devices.
Facebook has acquired an Indian startup called Little Eye Labs that will help it gain better insights into how its site is used on Android devices.
The firm provides the ability to monitor activity on Android apps, which is key for Facebook to ensure it can provide detailed information for advertisers on how its huge user base behaves on the site.
Little Eye Labs confirmed the acquisition in a blog post, with staff at the firm moving to Facebook’s headquarters in Menlo Park, California.
“Little Eye Labs was founded about a year ago by a bunch of program analysis geeks who wanted to build better tools for mobile developers,” it said.
“We released our official version of Little Eye for Android in early April of this year, and since then we have had many Android developers and testers using Little Eye Labs to measure, analyse and optimise their app's performance.”
No financial details of the deal were disclosed but it was rumoured to be around $10-15m. Little Eye Labs said current customers would be able to access a free version of the tool until 30 June.
Mobile use and advertising is one of the main features of success at Facebook over the past year or so, as its share price has rebounded strongly from an initial slump when it first hit the market.
However, Facebook's demand for knowledge on how its users are behaving has landed it with more legal headaches, after two users sued the firm for allegedly scanning the contents of private messages on the site.
This article was originally published on V3.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.