Home  › Marketing › Strategies
2013-fordsync-master2

Domino's & Ford Partner to Drive In-Car Pizza Orders

  |  January 9, 2014   |  Comments

Consumers with the Domino’s mobile app and the Ford Sync in-car connectivity system will soon be able to order pizza with voice commands from within their cars.

2013-fordsync-master2Ford drivers with pizza cravings are in luck. Dubbed as "the latest in innovation and convenience when it comes to ordering Domino's," the pizza chain says that beginning in mid-2014, consumers with Pizza Profiles on their Domino's mobile apps who also drive Fords with the Ford Sync in-car connectivity system will be able to place a saved "Easy Order" in "just a few simple, voice-activated steps."

According to a video from Domino's, these voice commands include, "Apps," "Domino's," and "Easy Order."

Information saved in an Easy Order includes a pizza and menu item combination, as well as address and payment details.

According to a press release, the AppLink feature in Ford Sync enables drivers to control selected apps on connected smartphones and tablets using the Sync voice button on the steering wheel or the audio system buttons of equipped Ford vehicles.

Sync AppLink is available on more than 1 million Ford vehicles including its Fiesta, Mustang, Edge, Explorer, Expedition, Fusion, Taurus, F-150 and Focus models, the release says.

"We just launched Pizza Profiles a few months ago, so it's still relatively recent," says Domino's rep Chris Brandon. "Part of establishing a profile is the ability to establish a saved Easy Order and the Ford Sync system allows you to order with your voice."

He did not have a figure for the number of customers who have created Pizza Profiles to date. However, per Google Play at least, the Android version of Domino's Pizza USA app has one to five million downloads to date.

"The Ford partnership is a technology innovation that is something we had yet to explore," Brandon says. "Our goal is to make it so people can order pizza any time, any place. We have our apps...but now that you can order pretty easily through Ford Sync, it's a technology innovation we're excited about and we think our customers will be, too."

Brandon says he hopes the functionality will appeal to pizza eaters and mobile app users.

"To use this particular technology, you kind of have to be a little more savvy with apps and digital ordering," he adds.

According to Brandon, just over 40 percent of Domino's U.S. sales now come through digital ordering, and within digital ordering, mobile is the "fastest growing by far."

"More and more customers are using mobile and apps, so we think there will be a decent segment of our customer base that will see this as a cool thing they want to try," he says.

Domino's says it has 10,500 stores in over 70 international markets and global retail sales of over $7.4 billion in 2012.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...