Home  › Marketing › Strategies
2013-fordsync-master2

Domino's & Ford Partner to Drive In-Car Pizza Orders

  |  January 9, 2014   |  Comments

Consumers with the Domino’s mobile app and the Ford Sync in-car connectivity system will soon be able to order pizza with voice commands from within their cars.

2013-fordsync-master2Ford drivers with pizza cravings are in luck. Dubbed as "the latest in innovation and convenience when it comes to ordering Domino's," the pizza chain says that beginning in mid-2014, consumers with Pizza Profiles on their Domino's mobile apps who also drive Fords with the Ford Sync in-car connectivity system will be able to place a saved "Easy Order" in "just a few simple, voice-activated steps."

According to a video from Domino's, these voice commands include, "Apps," "Domino's," and "Easy Order."

Information saved in an Easy Order includes a pizza and menu item combination, as well as address and payment details.

According to a press release, the AppLink feature in Ford Sync enables drivers to control selected apps on connected smartphones and tablets using the Sync voice button on the steering wheel or the audio system buttons of equipped Ford vehicles.

Sync AppLink is available on more than 1 million Ford vehicles including its Fiesta, Mustang, Edge, Explorer, Expedition, Fusion, Taurus, F-150 and Focus models, the release says.

"We just launched Pizza Profiles a few months ago, so it's still relatively recent," says Domino's rep Chris Brandon. "Part of establishing a profile is the ability to establish a saved Easy Order and the Ford Sync system allows you to order with your voice."

He did not have a figure for the number of customers who have created Pizza Profiles to date. However, per Google Play at least, the Android version of Domino's Pizza USA app has one to five million downloads to date.

"The Ford partnership is a technology innovation that is something we had yet to explore," Brandon says. "Our goal is to make it so people can order pizza any time, any place. We have our apps...but now that you can order pretty easily through Ford Sync, it's a technology innovation we're excited about and we think our customers will be, too."

Brandon says he hopes the functionality will appeal to pizza eaters and mobile app users.

"To use this particular technology, you kind of have to be a little more savvy with apps and digital ordering," he adds.

According to Brandon, just over 40 percent of Domino's U.S. sales now come through digital ordering, and within digital ordering, mobile is the "fastest growing by far."

"More and more customers are using mobile and apps, so we think there will be a decent segment of our customer base that will see this as a cool thing they want to try," he says.

Domino's says it has 10,500 stores in over 70 international markets and global retail sales of over $7.4 billion in 2012.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...