What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot.
Singapore Post might be seeing its letter-mail volume business diminishing but the 150-year-old institution is quietly strengthening Omigo, its e-commerce unit, with ambitions to become Southeast Asia’s top e-commerce player in the region.
Omigo rolled out an e-commerce portal last October and offers an end-to-end e-commerce solution from warehouse to delivery for companies such as adidas, Quicksilver, and Groupon Australia, among others.
SingPost also poached Terence Pang, popular shopping site Zalora South East Asia’s managing director and co-founder to support its e-commerce business in December.
Watch this video as Marcelo Wesseler, senior vice president for Singapore Post predicts three key e-commerce trends for 2014 and how e-commerce differs across Asia Pacific. His colleague Roland Oberdorfer also weighs in on search marketing trends for e-commerce marketers.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014