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VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

  |  January 13, 2014   |  Comments   |  

What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot.

Singapore Post might be seeing its letter-mail volume business diminishing but the 150-year-old institution is quietly strengthening Omigo, its e-commerce unit, with ambitions to become Southeast Asia’s top e-commerce player in the region.

Omigo rolled out an e-commerce portal last October and offers an end-to-end e-commerce solution from warehouse to delivery for companies such as adidas, Quicksilver, and Groupon Australia, among others.

SingPost also poached Terence Pang, popular shopping site Zalora South East Asia’s managing director and co-founder to support its e-commerce business in December.

Watch this video as Marcelo Wesseler, senior vice president for Singapore Post predicts three key e-commerce trends for 2014 and how e-commerce differs across Asia Pacific. His colleague Roland Oberdorfer also weighs in on search marketing trends for e-commerce marketers.

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Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

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