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Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

  |  January 13, 2014   |  Comments

Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash.

Groupon has secured the latest in its string of acquisitions, putting down $43 million in cash for online flash sales retailer ideeli. According to the terms of the deal, the ideeli will maintain separate operations out of its New York headquarters.

groupon-ideeli

The move allows Groupon to strengthen its position in the fashion and apparel industries, chief executive Eric Lefkovsky said in a statement. Aside from women and men's fashion, ideeli also covers home decor.

As stated in their joint press release, both companies believe there is “considerable room for growth” in the flash sales business. In the regulatory Edgar filing however, figures seem to show that the online flash sales space is not faring too well, with ideeli posting a $30 million operating loss on revenues of $115 million for the year to February 2013.

Most recently, Groupon launched a flash sales operations in the travel sector, offering “alternative destinations and deals” through its Groupon Getaways arm. This followed its purchase of European last minute travel app Blink in September for an undisclosed sum.

Prior to this, Groupon forked out $260 million in cash and stock to buy Korean ecommerce company Ticket Monster from LivingSocial. And apparently, Groupon is still on the market for more purchases, as its warchest is propped by a share repurchase authorization for up to $300 million that expires in August 2015. “We will continue to evaluate opportunities to accelerate the growth of the business, both organically and inorganically,” the company said in the filing.

Who said anything about the end of social commerce?

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ABOUT THE AUTHOR

Liva Judic

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat 

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