Twitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website.
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer laser-focused ad targeting "Tailored Audiences," and is also rolling out its redesigned web interface.
Highly Targeted Ads for High Engagement
Plugged in with Epsilon's technology, Twitter is now able to offer the possibility to match CRM data to create highly-targeted Promoted Tweet campaigns. With SecureConnect – that's the name of the technology – marketers can directly tap into their own audience and narrow it down to laser-focused segments, "Tailored Audiences," based on data provided by Epsilon. These audience segments gather both the most engaged, and the most relevant to any given topic.
Financial terms of the deal were not immediately available.
Since good news seldom comes alone, especially at Twitter, the network is also rolling out the newest version of its web site. How? Via a tweet, of course.
The move is interesting as companies usually have a website and then strive to produce mobile interfaces. In this case, Twitter is doing the opposite: its iOS and Android sites are ahead of their website, which, as they say, will reflect those two properties.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT