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Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface

  |  January 14, 2014   |  Comments

Twitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website.

True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer laser-focused ad targeting "Tailored Audiences," and is also rolling out its redesigned web interface.

Highly Targeted Ads for High Engagement

Plugged in with Epsilon's technology, Twitter is now able to offer the possibility to match CRM data to create highly-targeted Promoted Tweet campaigns. Withskitch-iphoto SecureConnect – that's the name of the technology – marketers can directly tap into their own audience and narrow it down to laser-focused segments, "Tailored Audiences," based on data provided by Epsilon. These audience segments gather both the most engaged, and the most relevant to any given topic.
Financial terms of the deal were not immediately available. 

Refreshed Website

Since good news seldom comes alone, especially at Twitter, the network is also rolling out the newest version of its web site. How? Via a tweet, of course.


The move is interesting as companies usually have a website and then strive to produce mobile interfaces. In this case, Twitter is doing the opposite: its iOS and Android sites are ahead of their website, which, as they say, will reflect those two properties.


Liva Judic

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat 

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