Home  › Social › Social Media
Twitter Mobile

Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface

  |  January 14, 2014   |  Comments

Twitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website.

True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer laser-focused ad targeting "Tailored Audiences," and is also rolling out its redesigned web interface.

Highly Targeted Ads for High Engagement

Plugged in with Epsilon's technology, Twitter is now able to offer the possibility to match CRM data to create highly-targeted Promoted Tweet campaigns. Withskitch-iphoto SecureConnect – that's the name of the technology – marketers can directly tap into their own audience and narrow it down to laser-focused segments, "Tailored Audiences," based on data provided by Epsilon. These audience segments gather both the most engaged, and the most relevant to any given topic.
Financial terms of the deal were not immediately available. 

Refreshed Website

Since good news seldom comes alone, especially at Twitter, the network is also rolling out the newest version of its web site. How? Via a tweet, of course.

skitch-iphoto

The move is interesting as companies usually have a website and then strive to produce mobile interfaces. In this case, Twitter is doing the opposite: its iOS and Android sites are ahead of their website, which, as they say, will reflect those two properties.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Liva Judic

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...