Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well.
More than seven out of 10 people who tweet about brands also tweet about TV, according to Nielsen SocialGuide.
Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well. Notably, this group who tweeted both brands and TV, sent 89 percent of the tweets about brands.
Knowing that the majority of people who tweet about brands also tweet about TV is significant for advertisers, agencies and TV networks looking to understand how brands can reach people who will socialize their messages, Nielsen says.
TV tweeters talked about brands across five categories during the above period, according to Nielsen. Taking the lead in social chatter was consumer electronics (74 percent), followed by restaurants (48 percent), food (29 percent), as well as beverages (27 percent) and automotive (24 percent).
Nielsen's analysis is based on Twitter conversations with over 500 brands, as well as Twitter activity across more than 250 U.S. TV networks. For more information see Nielsen's infographic below.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT