Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well.
More than seven out of 10 people who tweet about brands also tweet about TV, according to Nielsen SocialGuide.
Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well. Notably, this group who tweeted both brands and TV, sent 89 percent of the tweets about brands.
Knowing that the majority of people who tweet about brands also tweet about TV is significant for advertisers, agencies and TV networks looking to understand how brands can reach people who will socialize their messages, Nielsen says.
TV tweeters talked about brands across five categories during the above period, according to Nielsen. Taking the lead in social chatter was consumer electronics (74 percent), followed by restaurants (48 percent), food (29 percent), as well as beverages (27 percent) and automotive (24 percent).
Nielsen's analysis is based on Twitter conversations with over 500 brands, as well as Twitter activity across more than 250 U.S. TV networks. For more information see Nielsen's infographic below.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT