Home  › Stats
AVM Impact CEO Ed Cook driving at Bedford Autodrome

Facebook Automotive Campaigns Drive Brand Performance [Study]

  |  January 16, 2014   |  Comments

A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages.

race-carFacebook released a study earlier this week that showed that automotive campaigns can effectively drive car shoppers to brand sites and specific model pages.

This study was conducted by comScore. It reveals that Facebook ads lift visits to an automotive brand website by 37 percent, with a 38 percent increase in page views. In addition, ad campaigns on Facebook drive 50 percent more visits to a car model page, as well as 46 percent more total page views.

Meanwhile, comScore's research suggests that Facebook ads enable car brands to tighten their advertising nets, as auto companies are able to target consumers who are truly interested in their products. Brand page visits on automotive-endemic websites increase by 17 percent, while reviews jump up by 19 percent. These sites attract 9 percent more repeat visits because of Facebook ads.

The study also states that Facebook promotions give an auto brand a competitive edge. When a car company is running Facebook ads, its online brand search jumps 11 percent.

comScore analyzed five major automotive campaigns on Facebook between May and August, 2013. You can find the full study here.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...