Home  › Stats
AVM Impact CEO Ed Cook driving at Bedford Autodrome

Facebook Automotive Campaigns Drive Brand Performance [Study]

  |  January 16, 2014   |  Comments

A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages.

race-carFacebook released a study earlier this week that showed that automotive campaigns can effectively drive car shoppers to brand sites and specific model pages.

This study was conducted by comScore. It reveals that Facebook ads lift visits to an automotive brand website by 37 percent, with a 38 percent increase in page views. In addition, ad campaigns on Facebook drive 50 percent more visits to a car model page, as well as 46 percent more total page views.

Meanwhile, comScore's research suggests that Facebook ads enable car brands to tighten their advertising nets, as auto companies are able to target consumers who are truly interested in their products. Brand page visits on automotive-endemic websites increase by 17 percent, while reviews jump up by 19 percent. These sites attract 9 percent more repeat visits because of Facebook ads.

The study also states that Facebook promotions give an auto brand a competitive edge. When a car company is running Facebook ads, its online brand search jumps 11 percent.

comScore analyzed five major automotive campaigns on Facebook between May and August, 2013. You can find the full study here.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...