isobar-coceos

VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising

  |  January 27, 2014   |  Comments

The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership.

In this agency spotlight series, ClickZ speaks to Isobar U.S.' co-chief executives Geoff Cubitt and Jeff Maling about various aspects of their businesses.

They share their views on the importance of innovation in marketing and advertising. And they also explain, among other things, Isobar's choice to partner with MIT Media Lab, and what it means for them and for business.

Next week's Isobar U.S. interview will tackle the tricky question of the chief information officer-chief marketing officer couple, as digital has brought data and creativity together in a way that has never been seen before.

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ABOUT THE AUTHOR

Liva Judic

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat 

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