January 22, 2014 | Comments
ClickZ spoke to David Berkowitz, chief marketing officer (CMO) at creative and tech agency MRY, to discuss the trend of wearable technology from a marketing perspective and find out how it will impact business.
While Berkowitz is very upbeat about the development for the industry, he is also very candid about his views on other topics, such as the Super Bowl, for which, he says "marketers are starting to drink their own Kool-Aid."
Another thing to look out for in the coming weeks are the Olympics. For that, Berkowitz is excited to "see how digital marketing really connects with television."
An important element to keep in mind while reading this is that MRY just won the OMMA (Online Media, Marketing and Advertising) Magazine award for Agency of the Year for social.
Watch what MRY's CMO has to say:
We'll be chatting with Berkowitz every couple of months from now on, so let us know what you'd like to find out from him, and, of course, stay tuned!
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Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014