MRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as well as the convergence of digital and TV.
ClickZ spoke to David Berkowitz, chief marketing officer (CMO) at creative and tech agency MRY, to discuss the trend of wearable technology from a marketing perspective and find out how it will impact business.
While Berkowitz is very upbeat about the development for the industry, he is also very candid about his views on other topics, such as the Super Bowl, for which, he says "marketers are starting to drink their own Kool-Aid."
Another thing to look out for in the coming weeks are the Olympics. For that, Berkowitz is excited to "see how digital marketing really connects with television."
An important element to keep in mind while reading this is that MRY just won the OMMA (Online Media, Marketing and Advertising) Magazine award for Agency of the Year for social.
Watch what MRY's CMO has to say.
We'll be chatting with Berkowitz every couple of months from now on, so let us know what you'd like to find out from him, and, of course, stay tuned!
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT