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Nielsen: APAC Leads Global Ad Spend in Q3 2013

  |  January 24, 2014   |  Comments

Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America.

Global advertising spend continued its uptick in Q3 2013. Breaking it down into regions, advertising expenditure grew in Asia Pacific, while it contracted in Europe and slightly declined in North America, according to Nielsen.

By the end of the first three quarters of 2013, global advertising expenditure reached $243.5 billion, up 3 percent from the same period a year before. This growth was primarily driven by Asia Pacific's expanding ad market, Nielsen says. In comparison, North America saw a 1 percent year-over-year decline, but it still performed better than Europe.

In addition, Nielsen has provided an index showing consumer confidence. Global consumer confidence remained steady at 94 points. At 74 points, European confidence was below the global average, but it reached its highest level since the first quarter of 2010.

Discover more findings from Nielsen.

nielsenjan

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Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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