Google Empowers Publishers with AdSense Direct
Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code.
Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code.
Publishers that are new to the ad-supported ways of media or simply a little wet behind the ears now have a new way to sell ads directly to advertisers through Google. AdSense Direct enables publishers to manage their directly sold ads and display them on their appropriate pages without any changes to their site’s code.
The new feature simplifies the sale and management of deals made directly with advertisers by leaving the entire implementation up to Google’s AdSense platform. Once a publisher strikes a deal for an ad buy, it can enter the parameters into its AdSense account and send a link to the buying advertiser, directing it to upload the ad creative for review and pay via Google Wallet.
“You’ll never miss an opportunity to earn revenue, as your ad space will automatically revert back to showing AdSense ads as soon as a direct deal ends,” Matt Goodridge, a product manager at AdSense, notes in a blog post announcing the new feature.
Contracts are not required for every direct deal because both parties contract with Google, he explains, adding that invoicing and payments are handled automatically as well.
Google encourages advertisers that are new to direct advertising deals to include a link on their site that encourages brands to get in touch and learn more about the opportunity. Following that, Google offers a short animated video that runs through each of the steps, from securing the direct ad deal to setting up the campaign.
AdSense Direct is currently only available to publishers and advertisers in the U.S., but Google says it hopes to expand the service to more markets later this year.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleThe convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleBad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being...
View article