Publishers that are new to the ad-supported ways of media or simply a little wet behind the ears now have a new way to sell ads directly to advertisers through Google. AdSense Direct enables publishers to manage their directly sold ads and display them on their appropriate pages without any changes to their site’s code.
The new feature simplifies the sale and management of deals made directly with advertisers by leaving the entire implementation up to Google’s AdSense platform. Once a publisher strikes a deal for an ad buy, it can enter the parameters into its AdSense account and send a link to the buying advertiser, directing it to upload the ad creative for review and pay via Google Wallet.
"You’ll never miss an opportunity to earn revenue, as your ad space will automatically revert back to showing AdSense ads as soon as a direct deal ends," Matt Goodridge, a product manager at AdSense, notes in a blog post announcing the new feature.
Contracts are not required for every direct deal because both parties contract with Google, he explains, adding that invoicing and payments are handled automatically as well.
Google encourages advertisers that are new to direct advertising deals to include a link on their site that encourages brands to get in touch and learn more about the opportunity. Following that, Google offers a short animated video that runs through each of the steps, from securing the direct ad deal to setting up the campaign.
AdSense Direct is currently only available to publishers and advertisers in the U.S., but Google says it hopes to expand the service to more markets later this year.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at email@example.com.
March 19, 2014