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Pinterest Gives the Gift of GIFs, Recipe Search

  |  January 23, 2014   |  Comments

Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and a functionality for GIF images.

Never a dull moment, the Pinterest platform was abuzz with news this week, including the launch of a new recipe search feature for special dietary requirements, personalized home pages (that are still being tested) and a functionality for GIF images.

1. Personalized Home Pages

Reports of a new personalized home page for select Pinterest users surfaced this week. TechCrunch reported a new “personalized for you” link appearing in the top navigation for some:

pinterest-personalized

From TechCrunch:

Your “personalized” page itself is a collection of words and topics that seem to be based on your pinning activity. What’s different about this section is not only the content, but also the look-and-feel, which is somewhat Flipboard-esque. Instead of uniformly sized pins, some sections here are larger than others, likely indicating you’re doing more pinning around that particular topic.

2. GIF Images

We also learned Pinterest is experimenting with GIFs as a new image format for the platform. Some users were able to see these GIF images in action. 

pinterest-gif-collage-595x640

From Mashable:

After uploading a GIF to a pinboard, users can play or pause the GIF by clicking a small "play" button in the lower left-hand corner of the image. Previously, when users uploaded GIFs to Pinterest, they appeared as still images unless users followed the link back to the GIF's original source outside of the platform.

Today, Pinterest made it official, announcing support of GIFs.

3. Recipe Search

Pinterest is also helping those with special dietary needs in a search function for recipes. With a new feature, users can look for recipes and ingredients and filter by categories such as:

  • Vegetarian
  • Vegan
  • Gluten-free
  • Paleo

pinterest-recipe-search

Here’s how it works, from Pinterest:

1. Enter a specific dish or ingredients in the search bar, like “salmon with asparagus.”
2. On the search results page, click 'All recipes' to switch to the recipes-only search. You can also click on any of the diet filters to narrow in on exactly what you want to make.

This article was originally published on Search Engine Watch.

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Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

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