Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and a functionality for GIF images.
Never a dull moment, the Pinterest platform was abuzz with news this week, including the launch of a new recipe search feature for special dietary requirements, personalized home pages (that are still being tested) and a functionality for GIF images.
Reports of a new personalized home page for select Pinterest users surfaced this week. TechCrunch reported a new “personalized for you” link appearing in the top navigation for some:
Your “personalized” page itself is a collection of words and topics that seem to be based on your pinning activity. What’s different about this section is not only the content, but also the look-and-feel, which is somewhat Flipboard-esque. Instead of uniformly sized pins, some sections here are larger than others, likely indicating you’re doing more pinning around that particular topic.
We also learned Pinterest is experimenting with GIFs as a new image format for the platform. Some users were able to see these GIF images in action.
After uploading a GIF to a pinboard, users can play or pause the GIF by clicking a small "play" button in the lower left-hand corner of the image. Previously, when users uploaded GIFs to Pinterest, they appeared as still images unless users followed the link back to the GIF's original source outside of the platform.
Today, Pinterest made it official, announcing support of GIFs.
Pinterest is also helping those with special dietary needs in a search function for recipes. With a new feature, users can look for recipes and ingredients and filter by categories such as:
Here’s how it works, from Pinterest:
1. Enter a specific dish or ingredients in the search bar, like “salmon with asparagus.”
2. On the search results page, click 'All recipes' to switch to the recipes-only search. You can also click on any of the diet filters to narrow in on exactly what you want to make.
This article was originally published on Search Engine Watch.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.
Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.
Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.
Jessica has a bachelor's in communications and public relations from San Diego State University.
She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.