In a move that furthers its courtship of brands, Twitter is rolling out Analytics for Twitter Cards, which give insight on performance and optimization.
Twitter is furthering its courtship of brands by rolling out its Analytics for Twitter Cards.
It's All About Optimization
Twitter Cards allow brands to enrich the content of their tweets in order to be more visible to a broader audience. Analytics for Twitter Cards gives insights for brands in two different directions: past and future, past for performance and future for optimization.
The Twitter Cards Analytics dashboard gives feedback on how tweets have behaved -- including impressions, engagement, best performance times, who are the influencers interacting with it, which are the apps and devices where engagement originated from, etc. This also includes the performance of links included in a tweet.
Using the patterns and information gathered, Twitter Cards Analytics will also give suggestions on how to improve a Twitter Card's performance. Among other things, it may recommend that a brand tweaks the type of card it's using for a specific type of content or that it modifies its meta tags, etc.
See how it works:
As a reminder, Twitter also offers specific Lead Generation Cards as part of its products designed for brands. You can refer to our previous article, "How to Win with Twitter Lead Gen Cards," for basics on those. Lead Gen Cards are a subset of Twitter Cards, meaning that the Analytics Dashboard will also apply to Lead Gen Cards.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT