Home  › Marketing › Strategies
ajax-social-wipes

Ajax Social Wipes Clean Old Likes and Spam Followers

  |  January 27, 2014   |  Comments

The site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter.

ajax-social-wipesSpring may not officially arrive until March 20, but household cleaner Ajax has launched Ajax Social Wipes, a website that allows Twitter and Facebook users to do a little spring cleaning on their social feeds.

"Loving a brand doesn't mean you love it forever popping up in your newsfeed," a quote on the site says. "Ajax Social Wipes allow you to spring clean your newsfeed of all the brands that have built up over time."

The site boasts two formulas.

The Facebook wipes, for example, are "New Anti-Spam Newsfeed Wipes," which "[kill] 99.9 percent of likes," "[cut] spam," and "[lift] brands instantly."

In order to use Ajax Social Wipes for Facebook, users sign in via the social network, which pulls up icons of that user's likes. The site says to mouse over the like you want to be removed, roll over the like icon, click on the X, and watch the wipe clean.

After removing a like, the site pops up with messages like, "Bye Bye Like," and, "Consider It Wiped."

The site also has a Total Likes counter that, as the name implies, counts down with each wipe of a removed like.

In addition, Ajax has "New Anti-Spam Timeline Wipes" for Twitter that "[kill] 99.9 percent of bots," "[cut] junk tweets," and "[lift] spam instantly."

The site says, "Your Twitter followers are not always what they seem. Ajax Social Wipes allows you to spring clean your timeline by detecting and removing spambots that have built up over time."

Once a Twitter user signs in, the site scans his or her followers.

"Our new improved antibot formula is looking for common signs of spam accounts," the site says.

When it finishes, Ajax Social Wipes display a Possible Stains Detected counter that represents the number of potential spam followers.

"The list below is ordered with the mostly likely spam accounts at the top. The number shown is a percentage of how confident we are that an account is junk," the site says.

The user then has the option to select Not Spam, Block, or Report for each account.

The site says it is presented by Ajax Spray n' Wipe Easy Lift Out Wipes, which, according to Colgate-Palmolive, the brand's parent company, "are easy to lift out and allow you to tackle spills without having to stop what you're doing."

Colgate-Palmolive did not respond to requests for comment.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...