Home  › Search › Paid Search
kenshooreport

Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China

  |  January 28, 2014   |  Comments   |  

Global advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences overseas.

Global advertisers are investing more in China’s paid search marketing, according to a Kenshoo report that revealed the country’s overall search spend jumped 31 percent in Q4 of 2013, compared with the previous quarter.

The digital marketing technology firm has also been busy hiring sales and account servicing executives across the region in Greater China, Tokyo, Australia, and Southeast Asia based out of Singapore.

michel-van-woudenbergkenshooMichel van Woudenberg (pictured), managing director for Kenshoo Asia Pacific Japan, joined the tech provider last month from Oracle APAC, where he was vice president of CRM.

He tells ClickZ in a phone interview that there are currently 20 Kenshoo execs in the region and plans to increase head count to 25 this year.

Just last week, the Facebook strategic preferred marketing developer announced it had nabbed Ruud Spierings, former Facebook Asia Pacific client partner for global marketing solutions, as the director of Kenshoo Social to oversee Australia and New Zealand.

In Greater China, Kenshoo hired Stella Cheung, a former Google sales exec, based out of its Hong Kong regional office.

While global advertisers are increasing search ad spend in China to bolster their online presence in the country, gaming companies from China are also investing heavily through Kenshoo to seek online exposure overseas.

Van Woudenberg is coy to name the gaming clients it recently acquired but adds that Kenshoo serves advertisers across other sectors such as travel, e-commerce, retail, finance, and consumer goods across the region.

China’s digital ad market, which surpassed Western Europe to become the second largest digital ad market globally, is forecast to hit $16 billion this year, based on eMarketer’s stats.

And Kenshoo is already reaping some of its digital ad market share, as the tech provider recorded a 16.2 percent year-on-year increase for China's paid search spend in 2013.

It also helped that Kenshoo connected its platform with Baidu, China's main search engine, to faciliate campaign management for advertisers and agencies alongside other marketing channels.

Kenshoo’s report, presented in an infographic, showed paid search clicks in China increased 6 percent quarter-on-quarter. The country’s click-through rate was 2.4 percent, which was higher than the global average of 1.9 percent.

kenshooreport

Kenshoo’s research is based on paid search spend that’s worth $5 billion across a sample of advertisers and agencies using its platform.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...