Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend.
Display Internet advertising budgets saw a rapid growth in the first three quarters of 2013, but with a lion's share of spend, TV remains the most liked media channel, according to Nielsen.
Advertisers around the globe increasingly allocate more budgets to television and display. Display Internet ad spend increased by more than 32 percent in the first three quarters of 2013, compared to the same period a year before. In comparison, there was an overall drop in other medium types, including radio (1 percent), newspapers (2 percent), magazines (1 percent) and cinema advertising (1 percent).
In spite of display Internet ads' rapid growth, TV still represents 57 percent of all ad spend, up 4 percent from the same period last year.
Get to know more findings from Nielsen.
Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT