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Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars

  |  January 29, 2014   |  Comments

Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend.

Display Internet advertising budgets saw a rapid growth in the first three quarters of 2013, but with a lion's share of spend, TV remains the most liked media channel, according to Nielsen.

media-change

Advertisers around the globe increasingly allocate more budgets to television and display. Display Internet ad spend increased by more than 32 percent in the first three quarters of 2013, compared to the same period a year before. In comparison, there was an overall drop in other medium types, including radio (1 percent), newspapers (2 percent), magazines (1 percent) and cinema advertising (1 percent).

share-of-spend

In spite of display Internet ads' rapid growth, TV still represents 57 percent of all ad spend, up 4 percent from the same period last year.

Related: APAC Leads Global Ad Spend in Q3 2013

Breaking down into regions, European advertisers invested 7 percent less in radio. But Latin American advertisers spent 12 percent more on this platform.

Get to know more findings from Nielsen.

SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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