Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars
Nielsen's report reveals that display Internet advertising spend increased rapidly in Q3 2013, but TV still dominated global ad spend.
Display Internet advertising budgets saw a rapid growth in the first three quarters of 2013, but with a lion’s share of spend, TV remains the most liked media channel, according to Nielsen.
Advertisers around the globe increasingly allocate more budgets to television and display. Display Internet ad spend increased by more than 32 percent in the first three quarters of 2013, compared to the same period a year before. In comparison, there was an overall drop in other medium types, including radio (1 percent), newspapers (2 percent), magazines (1 percent) and cinema advertising (1 percent).
In spite of display Internet ads’ rapid growth, TV still represents 57 percent of all ad spend, up 4 percent from the same period last year.
Related: APAC Leads Global Ad Spend in Q3 2013
Breaking down into regions, European advertisers invested 7 percent less in radio. But Latin American advertisers spent 12 percent more on this platform.
Get to know more findings from Nielsen.
