Home  › Media › Mobile
baidumigrationmap

Baidu Visualization Map Tracks Chinese New Year Migration

  |  January 29, 2014   |  Comments   |  

Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth.

As millions of Chinese travel home to celebrate Chinese New Year this Friday, Baidu has started tracking what is said to be the largest annual migration on Earth, and has presented it as a visualization map.

The Chinese New Year migration map is built from Baidu's location-based services (LBS) open platform data, which is based on more than 5 billion daily positioning requests sent through its products such as Baidu Maps and other apps that use the search provider’s positioning technology and services, according to a Baidu spokesperson.

The visualization map, updated every hour for eight hours daily, illustrates the hottest migration paths as well as the most popular cities and provinces people are traveling to and leaving from.

For example, on Wednesday at 6 p.m., Beijing, Chongqing, and Shanghai were the top three cities people returned to and left from. Clicking on the map also reveals that the most popular cities people return to from Beijing include Baoding, Tianjin, and Chengdu.

baidumigrationmap

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs