Confirming earlier reports that it is ready to take on Flipboard, Facebook announced it is launching its visual storytelling app, Paper, next week, February 3.
In its news blog post, Facebook highlights a few points, three of which are important to brands, marketers, and advertisers:
User experience has been a priority. Read: Engagement is made easier and dwell time is likely to increase.
Autoplay videos come full screen. Read: Hello eyeballs.
"Trusted publishers," i.e. brands and popular users, are authenticated as such. Read: It makes their content easier to spot.
Another smart detail: Facebook has also built a microsite announcing Paper, with an immersive design that mirrors what the experience on Paper is likely to be, complete with the video autoplay in full screen.
Here's a peek at the product:
So, Paper or Flipboard? The game is on.
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Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
March 19, 2014