Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenue," its CEO, Patrick Salyer, says in a blog post.
Gigya has released its new Consumer Insights product and dashboard, allowing brands to deep-dive into consumer data patterns to track directly "which types of users and actions result in direct revenue," its chief executive, Patrick Salyer, says in a blog post.
The new product can tie purchases, shares, and likes directly to consumer profiles and identities, directly providing marketers with crucial KPI and linking up to Gigya's suite of services: email, SMS, content recommendation, etc.
You just read "identities" and you are starting to panic. However, Gigya is in no way against the ethical guidelines we referred to as far as disclosure and transparency are concerned. "The data we help brands access is permission-based and first-party. That is, when a user logs into a website or app with his/her social profile credentials, very clear permissions are presented to the user before he/she agrees to authenticate," Victor White, director of marketing communications at Gigya, tells ClickZ.
Truth be told, "first-party data is often more accurate and deeper than third-party data sources, and, when it is accessed with permission, it results in more valuable data for the customer [brand] and a richer experience for the user -- creating a better experience for both parties." Gigya also has its SocialPrivacy Certification that guarantees data privacy and security -- you see it when you sign up.
For instance, when a user deletes an application (in this case, a website), Gigya automatically deletes the detailed profile information, in accordance with Facebook's Terms of Service.
Mining Super Bowl Team Fans
Not to start a fight, but...who do you root for and do you recognize yourself in the infographic?
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT