Update 9:55 PM: And, at the end of the game, Brand Bowl 2014 counts over 544,000 tweets.
Update 9:51 PM: Not surprisingly, Budweiser's Puppy Love has Ace Metrix's highest score.
Update 9:34 PM: Once again, despite much better pregame viewership numbers for Hyundai's Nice spot, Ace Metrix says the brand's other ad, Dad's Sixth Sense, scored better.
Update 9:20 PM: Butterfinger's big reveal: A threesome for Butterfinger Cups.
Update 9:18 PM: Budweiser gets high marks in emotion from Ace Metrix for Hero's Welcome...and Puppy Love hasn't even aired yet.
Update 9:15 PM: Brand Bowl 2014 stats show nearly 415,000 tweets through the third quarter. Pepsi now tops the list of most tweets, followed closely by Doritos and then Cheerios and Bud Light. So not much has changed there.
Update 8:58 PM: Bruce Willis and Fred Armisen shill for Honda.
Update 8:57 PM: While Oikos beat Chobani in pre-game YouTube views, Ace Metrix says Chobani scored better.
Update 8:24 PM: JCPenney follows up typo-laden Super Bowl tweets with apologies for #TweetingWithMittens in a promo for #TeamUSA wear.
Update 8:06 PM: Rumors of a Seinfeld reunion were true! Jerry, George and Newman reunite at Tom's to talk about nothing in a promo for Comedians in Cars Getting Coffee.
Update 8:00 PM: Brand Bowl 2014 says the first half of the game generated more than 219,000 tweets. Doritos is still atop the list with 26,000 going into halftime, followed by Bud Light with 22,000 and Cheerios with 20,000.
Update 7:58 PM: Volkswagen's Wings is getting high marks in USA Today's AdMeter.
Update 7:46 PM: Ace Metrix is not optimistic about the performance of the Beckham spot...also says CarMax should have maybe gone with its online-only Slow Bark spot instead...
Update 7:41 PM: Stephen Colbert's Wonderful Pistachios spots air with David Beckham's shoppable H&M ad in between.
Update 7:36 PM: Ellen's Beats commercial is leading 1st quarter ads in USA Todya's AdMeter.
Update 7:25 PM: Tim Tebow's first #nocontract spot for T-Mobile airs. Ace Metrix says its data shows the ad appeals to age/gender demos about equally.
Update 7:24 PM: Bud Light is finished with #upforwhatever already and on to "Cool Twist."
Update 7:17 PM: And...we finally have the name of the woman who GoDaddy said would quit her job in front of 100 million people. It's Gwen. Her next chapter: PuppetsByGwen.com.
Update 7:09 PM: Hyundai's Dads spot airs. Ace Metrix says this ad rates high with the U.S. general population and is in the running for Ad of the Game.
Update 7:05 PM: And Bud Light's #upforwhatever continues with help from Don Cheadle, Arnold Schwarzenegger and a llama, as the teasers promised.
Update 7:00 PM: According to Brand Bowl 2014, Doritos is currently leading the pack with nearly 20,000 tweets.
Update 6:50 PM: Chevy's popular Romance spot airs. Per Ace Metrix, it scored high on the Emotional Sentiment Index and was a hit among women 36 to 49.
Update 6:47 PM: And...Doritos airs the Time Machine spot. Which of the other #CrashTheSuperBowl finalists will air, too? Our money is on Finger Cleaner.
Update 6:45 PM: Looks like Maserati used Beasts of the Southern Wild actress Quvenzhané Wallis in a 90-second spot called "Strike" for its Ghibli model.
Update 6:43 PM: Bud Light's #upforwhatever adventure has begun! First spot airs.
Update 6:35 PM: Ford taps James Franco to push the Fusion model in its #nearlydouble spots. Per Ace Metrix, Ford makes history with these back-to-back Super Bowl commercials.
Original Story: Welcome to the 2014 edition of ClickZ's live Super Bowl ad coverage. Check back here all night for updates as the commercials air.
With Google reporting Super Bowl ads on YouTube had generated 77 million views as of January 30 -- which is up 51 million from the same period last year -- there's a good chance you've already watched at least a few online. We'll show you which of these spots are getting the most buzz, which ads are falling flat with critics and which brands can expect to see the most meaningful engagement after the game is over. And, of course, we'll let you know whether any brands are able to replicate on-the-fly success or collectively gross out America as Oreo and GoDaddy did last year.
With 34.1 million views as of about 6:00 ET, the far and away favorite so far is Budweiser's "Puppy Love" spot.
Hyundai also contains to get good traction with its "Nice" spot. It has about 12.2 million views as kickoff approaches.
And Volkswagen's "Wings" is not far behind with 9.8 million views.
In addition, big names like Scarlett Johanssen, Sarah McLachlan, Ben Kingsley, Tim Tebow, Sean Astin, John Stamos, Bob Saget, Dave Coulier, Laurence Fishburne, Terry Crews and the Muppets are helping drive views for the brands they represent in pre-released spots.
What's more, we're still in store for surprises from brands like Butterfinger, H&M, Intuit/GoldieBlox, M&Ms, Wonderful Pistachios, Coke, Doritos and GoDaddy, among others.
We'll update this page with data from USA Today's Ad Meter, Brand Bowl 2013 and other sources as it becomes available. Enjoy the game -- and enjoy the commercials!
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
March 19, 2014