Smirnoff launched the Guiltless Pleasures Pinterest Contest in an effort to promote its new vodka flavor, Sorbet Light Pineapple Coconut.
To celebrate its new vodka offering, Smirnoff Sorbet Light Pineapple Coconut, the liquor brand has launched the Guiltless Pleasures Pinterest Contest, which allows consumers to pin whatever they love in life.
"With the launch of Smirnoff Sorbet Light Pineapple Coconut, we wanted to remove the compromise from not only our consumers' cocktails, but from other areas of their lives as well," says Sandhya Padmanabhan, brand manager at Smirnoff.
From February 5 to March 26, consumers of legal drinking age can enter by filling out a brief entry form on the contest's landing page, and then submitting a pin to confess their "guilty pleasures." (Or should we say guiltless pleasures?) The pin should be accompanied by a brief description of 140 characters or less, with the hashtag #SMIRNOFFSorbet.
"Smirnoff Sorbet Light Pineapple Coconut allows for guiltless mixing, as it delivers delicious taste at only 78 calories per serving," Padmanabhan tells ClickZ. "We're here to celebrate life's guiltless pleasures with the Smirnoff Sorbet Light Pineapple Coconut Guiltless Pleasures Contest on Pinterest and help our consumers make their goals a reality."
After the contest closes on March 26, the vodka brand will select three lucky winners and reward them with $5,000 each to help bring their pins to life.
So don't feel guilty about delicious cocktails, luxurious hotels, bubble baths, or even fuzzy socks. Pin them on Pinterest -- there's nothing wrong with sharing what you love in your life!
Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015