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Target Taps Pinterest Users as Latest Designer Collaborators

  |  February 14, 2014   |  Comments

The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014.

target-pinterest-collaborationDiscount retailer Target has unveiled its latest designer collaboration - this time, the brand is working with three Pinterest users, in a move it says "celebrates a new era of tastemakers."

Three of what Target describes as "the platform's most influential pinners" will create a series of party-planning collections to make throwing a "beautiful, hand-crafted party" easy, a Target rep says.

The Pinterest users - Joy Cho of Oh Joy!, Jan Halvarson of Poppytalk, and Kate Arends of Wit & Delight - will each create limited-time collections with staggered launches throughout 2014. The products will include party décor, paper products, and serving pieces "designed in their signature aesthetic," Target says.

Cho, who has 13.7 million followers on Pinterest, kicks off the inaugural collection with a focus on spring on March 16.

"Known for her bold use of color and pattern, and a keen eye for detail, Joy's collection is inspired by a modern garden party and includes everything from whimsical banners and sparkly party hats to gold-rimmed cups that range in price from $3 to $25," Target says.

Halvarson and Arends will follow with their own collections in June and September. Halvarson has 8.3 million followers; Arends has 2.7 million.

Citing Pinterest's figures, Target says there are more than 700,000 party-planning-related items pinned every day.

"We always aim to offer guests products, services, and experiences that are engaging and have a 'wow' factor," the rep says. "With this industry first collaboration, we want to make party-planning easier for our guests with beautifully designed, coordinated, and affordable products from three of their favorite pinners."

A page on Target.com will launch after February 16, the rep says.

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Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

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