The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014.
Discount retailer Target has unveiled its latest designer collaboration - this time, the brand is working with three Pinterest users, in a move it says "celebrates a new era of tastemakers."
Three of what Target describes as "the platform's most influential pinners" will create a series of party-planning collections to make throwing a "beautiful, hand-crafted party" easy, a Target rep says.
The Pinterest users - Joy Cho of Oh Joy!, Jan Halvarson of Poppytalk, and Kate Arends of Wit & Delight - will each create limited-time collections with staggered launches throughout 2014. The products will include party décor, paper products, and serving pieces "designed in their signature aesthetic," Target says.
Cho, who has 13.7 million followers on Pinterest, kicks off the inaugural collection with a focus on spring on March 16.
"Known for her bold use of color and pattern, and a keen eye for detail, Joy's collection is inspired by a modern garden party and includes everything from whimsical banners and sparkly party hats to gold-rimmed cups that range in price from $3 to $25," Target says.
Halvarson and Arends will follow with their own collections in June and September. Halvarson has 8.3 million followers; Arends has 2.7 million.
Citing Pinterest's figures, Target says there are more than 700,000 party-planning-related items pinned every day.
"We always aim to offer guests products, services, and experiences that are engaging and have a 'wow' factor," the rep says. "With this industry first collaboration, we want to make party-planning easier for our guests with beautifully designed, coordinated, and affordable products from three of their favorite pinners."
A page on Target.com will launch after February 16, the rep says.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
December 9, 2014
1:00pm ET/10:00am PT