An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report.
Magna Global Intelligence and UM China recently released a 47-page report on China, the world's third largest ad market, which is forecast to overtake Japan to be the second biggest ad market globally next year.
China's total ad spend is estimated to be worth $57 billion in 2015, after the largest ad market worldwide, the United States.
Below are 12 key facts on social media, mobile, search, and programmatic ad spend in the country extracted from the report:
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Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.
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