Home  › Stats

Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]

  |  February 19, 2014   |  Comments

Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of the digital curve.

Today, consumers are increasingly using mobile devices to access content and stay connected. Leading the trend are Hispanics, who adopt digital devices at a higher rate than any other demographic group, according to Nielsen.

The Digital Consumer 2014 report reveals that American consumers own four digital devices on average today, and the average U.S. household spends 60 hours a week consuming content across devices.

Although TV consumption still represents a large share, consumers are more likely to view videos on PCs and smartphones, according to the report. Close to 40 percent of respondents say they subscribe or use Netflix to stream videos, with 44 percent on computers and 15 percent on tablets.

Meanwhile, 84 percent of smartphone and tablet owners use their devices as second-screens when they are watching TV. The adoption of a second screen deepens consumer engagement with content on the primary screen, the report says.


In response to the rapid adoption of mobile devices, social media usage has soared as a need to stay connected. More than 60 percent of social media users say they use social media sites at least once a day via computers, while nearly half of them access the sites from their smartphones.


Nielsen also analyzes the demographics of digital consumers, revealing that Hispanics have adopted multiple screens at a higher rate than the national average. They spend 90 minutes more viewing videos on digital devices than the U.S. average. And nearly 72 percent of Latinos own smartphones, close to 10 percent higher than the average in the U.S. Additionally, 12 percent of mobile shoppers are Hispanic, and 20 percent of consumers who frequent social media via mobile apps are Hispanic as well.

There are other insights in The Digital Consumer 2014 report, including:

  • Facebook remains the largest social network on both the Web and mobile.
  • An average of 1 million Americans discuss TV on Twitter.
  • Close to 90 percent of smartphone and tablet owners use a mobile device for shopping.
  • Nearly 45 percent of young adults (25-34) use social media around the restaurant table.

The Digital Consumer 2014 report is a combination of several studies conducted by Nielsen. You can request the full report here.


Yuyu Chen

Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...