On the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year.
As if the recent news of its acquisition by Facebook wasn't enough, the mobile messaging service WhatsApp will introduce a voice calling capability later this year, according to reports.
The news was revealed at the Mobile World Congress being held in Barcelona this week. WhatsApp's chief executive and co-founder Jan Koum says that beginning in the second quarter of 2014, WhatsApp users will be able to leave Internet voice messages through their smartphones. This new feature is similar to voice services provided by the mobile messaging app's international rivals, including Kakao of South Korea and WeChat of China.
According to Koum, the voice call service will first be tested on Google's Android and Apple's iOS operating systems. It will then become available on Windows phones, Blackberry, and other cellphone brands.
In addition to this new feature, Koum says WhatsApp will collaborate with the German cellphone carrier E-Plus to launch a mobile brand.
WhatsApp has 465 million monthly users and is adding about 1 million more on a daily basis. Acquired by Facebook for a whopping $19 billion, the tech company claimed that it would stay independent and nothing would change for its users.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.