On the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year.
As if the recent news of its acquisition by Facebook wasn't enough, the mobile messaging service WhatsApp will introduce a voice calling capability later this year, according to reports.
The news was revealed at the Mobile World Congress being held in Barcelona this week. WhatsApp's chief executive and co-founder Jan Koum says that beginning in the second quarter of 2014, WhatsApp users will be able to leave Internet voice messages through their smartphones. This new feature is similar to voice services provided by the mobile messaging app's international rivals, including Kakao of South Korea and WeChat of China.
According to Koum, the voice call service will first be tested on Google's Android and Apple's iOS operating systems. It will then become available on Windows phones, Blackberry, and other cellphone brands.
In addition to this new feature, Koum says WhatsApp will collaborate with the German cellphone carrier E-Plus to launch a mobile brand.
WhatsApp has 465 million monthly users and is adding about 1 million more on a daily basis. Acquired by Facebook for a whopping $19 billion, the tech company claimed that it would stay independent and nothing would change for its users.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT