Google Extends Programmatic Empire With Time Inc. Deal

  |  February 27, 2014   |  Comments

After announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc.

google-logoooAfter revealing a partnership for programmatic ad buying with Local Media Consortium as well as Russia's Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc., extending its reach to another 116 million consumers via Time's digital properties.

No financial specifics of the agreement were available and both Google and Time Inc. declined to comment. The only piece of information Google shared was the start date: the exchange will launch March 1.

How it will work: It's quite typical of each of Google's programmatic ad exchange deals so far – the Time Inc. Global Exchange will be powered by Google's DoubleClick and all of Time Inc.'s digital properties across markets will be consolidated on the platform for their ad buying. Voilà.

The question is, where will the [Google] Empire strike next? 






Liva Judic

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...