After announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc.
After revealing a partnership for programmatic ad buying with Local Media Consortium as well as Russia's Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc., extending its reach to another 116 million consumers via Time's digital properties.
No financial specifics of the agreement were available and both Google and Time Inc. declined to comment. The only piece of information Google shared was the start date: the exchange will launch March 1.
How it will work: It's quite typical of each of Google's programmatic ad exchange deals so far – the Time Inc. Global Exchange will be powered by Google's DoubleClick and all of Time Inc.'s digital properties across markets will be consolidated on the platform for their ad buying. Voilà.
The question is, where will the [Google] Empire strike next?
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Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
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Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
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