Luxury department store chain Saks Fifth Avenue is dispensing beauty tips six seconds at a time in #Saksin6, a Vine initiative that features makeup tutorials with select beauty products.
According to a February 18 tweet from @Saks, the brand will "be [featuring] a few of [their] favorite beauty products & showing you how to use them in 6 seconds."
Since then, Saks, which says it is "tweeting from inside the most style obsessed place in the world," has posted nine six-second videos, including products like La Prairie's Cellular Ice Crystal Oil, Lancome's Absolue L'Extrait Eye Cream, Armani's Luminous Silk Foundation, and Guerlain's Meteorite Pearls.
The brand is also posting its #Saksin6 videos on Facebook to its 650,000 fans and on Instagram to its 216,000 followers.
Unencumbered by the 140-character limit, the Facebook and Instagram posts include a bit more detail, such as, "NARS Cosmetics's new Narsissist palette helps you create any look from natural to dramatic! Start with neutrals for day and add on the deeper hues for a smoky eye worthy of an evening out."
@Saks has 279,000 Twitter followers.
A Saks rep was not available for comment.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
March 19, 2014