The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram.
Luxury department store chain Saks Fifth Avenue is dispensing beauty tips six seconds at a time in #Saksin6, a Vine initiative that features makeup tutorials with select beauty products.
According to a February 18 tweet from @Saks, the brand will "be [featuring] a few of [their] favorite beauty products & showing you how to use them in 6 seconds."
Since then, Saks, which says it is "tweeting from inside the most style obsessed place in the world," has posted nine six-second videos, including products like La Prairie's Cellular Ice Crystal Oil, Lancome's Absolue L'Extrait Eye Cream, Armani's Luminous Silk Foundation, and Guerlain's Meteorite Pearls.
The brand is also posting its #Saksin6 videos on Facebook to its 650,000 fans and on Instagram to its 216,000 followers.
Unencumbered by the 140-character limit, the Facebook and Instagram posts include a bit more detail, such as, "NARS Cosmetics's new Narsissist palette helps you create any look from natural to dramatic! Start with neutrals for day and add on the deeper hues for a smoky eye worthy of an evening out."
@Saks has 279,000 Twitter followers.
A Saks rep was not available for comment.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT