Home  › Marketing › Retail
saks-in-6

Saks Doles Out 6-Second Beauty Tips in #Saksin6

  |  February 28, 2014   |  Comments

The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram.

saks-in-6Luxury department store chain Saks Fifth Avenue is dispensing beauty tips six seconds at a time in #Saksin6, a Vine initiative that features makeup tutorials with select beauty products.

According to a February 18 tweet from @Saks, the brand will "be [featuring] a few of [their] favorite beauty products & showing you how to use them in 6 seconds."

Since then, Saks, which says it is "tweeting from inside the most style obsessed place in the world," has posted nine six-second videos, including products like La Prairie's Cellular Ice Crystal Oil, Lancome's Absolue L'Extrait Eye Cream, Armani's Luminous Silk Foundation, and Guerlain's Meteorite Pearls.

The brand is also posting its #Saksin6 videos on Facebook to its 650,000 fans and on Instagram to its 216,000 followers.

Unencumbered by the 140-character limit, the Facebook and Instagram posts include a bit more detail, such as, "NARS Cosmetics's new Narsissist palette helps you create any look from natural to dramatic! Start with neutrals for day and add on the deeper hues for a smoky eye worthy of an evening out."

@Saks has 279,000 Twitter followers.

A Saks rep was not available for comment.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...