Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop.
Move over Twitter because there's a new kid in town who can also play the "second screen" and TV partnership game. That's right, Google's latest announcement may just have some American Idol fans jumping for joy – especially since the 13th season finals kick off tonight on the show. Now, you can cast your vote directly from Google search results.
We’ve partnered with FOX to serve as an official voting platform for Idol and you can vote for Idol finalists on Google from your phone, tablet, or desktop.
If you search for "American Idol" during the voting portion of the show (if you try it now, nothing will happen), Google serves up "American Idol" contestants at the top of the results, like so:
Since we can't replicate the search now, it's unclear on whether these will trump all other results on the page, or be a standalone results. We do see related searches in the right side of the screen.
You can add up to 50 votes per contestant, which is comparable with the amount of votes you can cast elsewhere like phone or text.
Once you submit your vote, Google serves up "Idol"-related video content, and the ability to get social on Google+ with fellow "Idol" worshippers.
It would be interesting to know if sites that normally compete for visibility for "American Idol" queries see a spike in traffic with this new feature.
As another exciting announcement for "American Idol" fans and Facebook users, the show partnered with the social media platform to show "voting progress updates based on real-time East Coast voting data during select live shows," which gives viwers "their first-ever look at how their favorite finalists are faring in the voting polls at a given time," the announcement said.
Here's an excerpt from that original announcement:
On air, AMERICAN IDOL XIII and Facebook are collaborating to provide a groundbreaking, real-time view of East Coast voting trends and create a two-way connection with fans during the live performance shows. The innovation will allow at-home viewers to get a first-ever look at an exciting array of voting information, such as demographic voting trends and relative contestant rankings – as it happens live! In addition, as voters and supporters of the AMERICAN IDOL XIII hopefuls chime in and back their favorite performer, they will have an opportunity to become part of the show – and see their actual Facebook profile picture featured in the telecast.
So good luck, whomever you're rooting for – and have fun with the new tech integrations for the show.
This article was originally published on Search Engine Watch.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.
Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.
Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.
Jessica has a bachelor's in communications and public relations from San Diego State University.
She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT