Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results via phone, tablet, or desktop.
Move over Twitter because there's a new kid in town who can also play the "second screen" and TV partnership game. That's right, Google's latest announcement may just have some American Idol fans jumping for joy – especially since the 13th season finals kick off tonight on the show. Now, you can cast your vote directly from Google search results.
We’ve partnered with FOX to serve as an official voting platform for Idol and you can vote for Idol finalists on Google from your phone, tablet, or desktop.
If you search for "American Idol" during the voting portion of the show (if you try it now, nothing will happen), Google serves up "American Idol" contestants at the top of the results, like so:
Since we can't replicate the search now, it's unclear on whether these will trump all other results on the page, or be a standalone results. We do see related searches in the right side of the screen.
You can add up to 50 votes per contestant, which is comparable with the amount of votes you can cast elsewhere like phone or text.
Once you submit your vote, Google serves up "Idol"-related video content, and the ability to get social on Google+ with fellow "Idol" worshippers.
It would be interesting to know if sites that normally compete for visibility for "American Idol" queries see a spike in traffic with this new feature.
As another exciting announcement for "American Idol" fans and Facebook users, the show partnered with the social media platform to show "voting progress updates based on real-time East Coast voting data during select live shows," which gives viwers "their first-ever look at how their favorite finalists are faring in the voting polls at a given time," the announcement said.
Here's an excerpt from that original announcement:
On air, AMERICAN IDOL XIII and Facebook are collaborating to provide a groundbreaking, real-time view of East Coast voting trends and create a two-way connection with fans during the live performance shows. The innovation will allow at-home viewers to get a first-ever look at an exciting array of voting information, such as demographic voting trends and relative contestant rankings – as it happens live! In addition, as voters and supporters of the AMERICAN IDOL XIII hopefuls chime in and back their favorite performer, they will have an opportunity to become part of the show – and see their actual Facebook profile picture featured in the telecast.
So good luck, whomever you're rooting for – and have fun with the new tech integrations for the show.
This article was originally published on Search Engine Watch.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.