Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2.
Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for a Twitter Amplify packaged real-time coverage of the much-awaited Oscars on March 2.
Tweets will originate from @TheAcademyhandle and will be hashtagged #Oscars (what else?), only to be amplified by ABC's other accounts. The cross-branding component will be provided by Samsung Electronics, who is sponsoring 10 tweets. Not more.
That's right – if you say Samsung and Twitter in the same sentence, you're talking #selfies, and Twitter will certainly ride the wave. Not unlike the Grammys, Twitter mirrors will be available in the green room of the Academy Awards for artists to immortalize their own selves for fans, thereby hopefully sparking high levels of engagement on social networks.
As part of the Twitter Amplify deal, for which no amount was disclosed, Twitter's partners are ESPN, Turner Sports and the NBA, Viacom, BBC America, The Weather Channel, A+E Networks, Discovery Communications, and Major League Baseball.
This first event is a stepping stone for the Twitter-ABC pairing, who are expected to then further expand their partnership.
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Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.
Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.
Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat
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IBM Social Analytics: The Science Behind Social Media Marketing
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