ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers.
The recent activity in the IPO (Facebook, Twitter) and M&A markets (Yahoo – Tumblr, Facebook – WhatsApp) highlight the fact that there is an increasing economic value in social platforms, and sharing has become part of the formula.
Sharing, and social activity in general, is the purest expression of a consumer’s interest and can lead to an abundance of advertising and content opportunities. The amount of digital content people are sharing globally has increased ninefold between 2006 and 2011, to nearly 2 trillion gigabytes, and is predicted to continue growing exponentially.
ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. "It’s a great environment for them," he says. "It gives them new environments to advertise in and there’s a strong ability to monetize."
See below for the full video interview with Abrahamson. He also speaks about the social platform that has seen the most growth over the past couple of years, and no, it’s not Facebook or Twitter.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT