Home  › Stats
facebook-like

Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]

  |  March 10, 2014   |  Comments

A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose.

With the adoption of Internet-enabled mobile devices continuing to increase, more than 40 percent of all online U.S. users start an activity on one device and finish on another, according to a recent study from Facebook.

The study, "Finding Simplicity in a Multi-Device World," was commissioned by Facebook and conducted by GfK, an international market research agency.

Among online users who own two devices, more than half of respondents (53 percent) in the study switch between two devices to complete tasks or activities. Close to 80 percent of people who own three devices do the same. Laptops represent 58 percent of all the device switches in the study and tablets represent 22 percent.

Related: Multi-Platform Media Usage Is Not a Zero Sum Game

In addition, the study shows that people use each device for a different purpose:

  • Smartphones serve as a go-to device, as 76 percent of mobile users use smartphones when they are outside. And smartphones are mainly used for communication and social activity.
  • Tablets are often used at home and 43 percent of people use them for entertainment and sharing.
  • Laptops or desktops are used for productivity. Four-fifths of online adults own a laptop or desktop and use it at home to manage finances and important assignments. 

screen-shot-2014-03-09-at-12

And what are the most popular activities across devices? Using Facebook and email, according to the study. 

GfK surveyed more than 2,000 people in the U.S. to explore changes in the multi-device world. You can read the full study from Facebook here.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...
    • Creative Marketing Associate
      Creative Marketing Associate (NewMarket Health ) - BaltimoreAre you looking for a foot in the door with the best marketing company in the business...