A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose.
With the adoption of Internet-enabled mobile devices continuing to increase, more than 40 percent of all online U.S. users start an activity on one device and finish on another, according to a recent study from Facebook.
The study, "Finding Simplicity in a Multi-Device World," was commissioned by Facebook and conducted by GfK, an international market research agency.
Among online users who own two devices, more than half of respondents (53 percent) in the study switch between two devices to complete tasks or activities. Close to 80 percent of people who own three devices do the same. Laptops represent 58 percent of all the device switches in the study and tablets represent 22 percent.
In addition, the study shows that people use each device for a different purpose:
And what are the most popular activities across devices? Using Facebook and email, according to the study.
GfK surveyed more than 2,000 people in the U.S. to explore changes in the multi-device world. You can read the full study from Facebook here.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.