A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose.
With the adoption of Internet-enabled mobile devices continuing to increase, more than 40 percent of all online U.S. users start an activity on one device and finish on another, according to a recent study from Facebook.
The study, "Finding Simplicity in a Multi-Device World," was commissioned by Facebook and conducted by GfK, an international market research agency.
Among online users who own two devices, more than half of respondents (53 percent) in the study switch between two devices to complete tasks or activities. Close to 80 percent of people who own three devices do the same. Laptops represent 58 percent of all the device switches in the study and tablets represent 22 percent.
In addition, the study shows that people use each device for a different purpose:
And what are the most popular activities across devices? Using Facebook and email, according to the study.
GfK surveyed more than 2,000 people in the U.S. to explore changes in the multi-device world. You can read the full study from Facebook here.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT