Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet.
Oreo is back at South By Southwest (SXSW) in full force this year with a very cool (even if I do say so myself!) interactive social experience for cookie fans. Dubbed the "Trending Vending Lounge," Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Users are able to choose from 12 flavors and colors of crèmes as they watch their cookie being built in just more than one minute, using 3-D printing technology.
ClickZ caught up with Bonin Bough, vice president of global media and consumer engagement at Mondelez International (Oreo’s parent company), to find out more about the experience and the idea behind it.
"We wanted to create a customized consumer experience based on what is trending on Twitter. It’s a bridge between real-world events with online conversations. We see this as the future of connectivity - a journey from consumer engagement on social platforms, all the way through to a physical product, in real time and in real life," says Bough.
He also gave us a demo of a socially customized Oreo cookie being built in action – and it tasted good! Watch the video below.
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Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
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12:00pm ET/9:00am PT