The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service.
Twitter is testing a click-to-call button that would enable mobile users to call advertisers directly.
The news was first reported by Digiday.
ClickZ confirmed the comments in the story made by Richard Alfonsi, Twitter's vice president of global online sales, with a source close to the company. The source did not provide any additional details.
Alfonsi did not give Digiday a timeframe for when he expected the click-to-call feature to be more widely available. It is now in beta tests.
As the name implies, the feature will allow users to easily connect with advertisers. It is part of a direct response push from Twitter, which Alfonsi told Digiday will enhance Twitter's existing offering of promoted tweets, trends, and accounts.
"We've always been strong in terms of upper-funnel, brand-oriented goals; engagement, awareness, and capturing events and moments," Alfonsi told Digiday. "Direct response is thinking about the lower-funnel conversion-oriented goals."
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET