The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service.
Twitter is testing a click-to-call button that would enable mobile users to call advertisers directly.
The news was first reported by Digiday.
ClickZ confirmed the comments in the story made by Richard Alfonsi, Twitter's vice president of global online sales, with a source close to the company. The source did not provide any additional details.
Alfonsi did not give Digiday a timeframe for when he expected the click-to-call feature to be more widely available. It is now in beta tests.
As the name implies, the feature will allow users to easily connect with advertisers. It is part of a direct response push from Twitter, which Alfonsi told Digiday will enhance Twitter's existing offering of promoted tweets, trends, and accounts.
"We've always been strong in terms of upper-funnel, brand-oriented goals; engagement, awareness, and capturing events and moments," Alfonsi told Digiday. "Direct response is thinking about the lower-funnel conversion-oriented goals."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT