Home  › Social › Social Media
shutterstock-94844608

Twitter Testing Click-to-Call Ad Feature

  |  March 12, 2014   |  Comments

The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service.

shutterstock-94844608Twitter is testing a click-to-call button that would enable mobile users to call advertisers directly.

The news was first reported by Digiday.

ClickZ confirmed the comments in the story made by Richard Alfonsi, Twitter's vice president of global online sales, with a source close to the company. The source did not provide any additional details.

Alfonsi did not give Digiday a timeframe for when he expected the click-to-call feature to be more widely available. It is now in beta tests.

As the name implies, the feature will allow users to easily connect with advertisers. It is part of a direct response push from Twitter, which Alfonsi told Digiday will enhance Twitter's existing offering of promoted tweets, trends, and accounts.

"We've always been strong in terms of upper-funnel, brand-oriented goals; engagement, awareness, and capturing events and moments," Alfonsi told Digiday. "Direct response is thinking about the lower-funnel conversion-oriented goals."

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...