Home  › Social › Social Media
shutterstock-94844608

Twitter Testing Click-to-Call Ad Feature

  |  March 12, 2014   |  Comments

The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service.

shutterstock-94844608Twitter is testing a click-to-call button that would enable mobile users to call advertisers directly.

The news was first reported by Digiday.

ClickZ confirmed the comments in the story made by Richard Alfonsi, Twitter's vice president of global online sales, with a source close to the company. The source did not provide any additional details.

Alfonsi did not give Digiday a timeframe for when he expected the click-to-call feature to be more widely available. It is now in beta tests.

As the name implies, the feature will allow users to easily connect with advertisers. It is part of a direct response push from Twitter, which Alfonsi told Digiday will enhance Twitter's existing offering of promoted tweets, trends, and accounts.

"We've always been strong in terms of upper-funnel, brand-oriented goals; engagement, awareness, and capturing events and moments," Alfonsi told Digiday. "Direct response is thinking about the lower-funnel conversion-oriented goals."

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...