Home  › Media › Video
barack-obama-zach-galifianakis

President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov

  |  March 13, 2014   |  Comments

President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov.

The Obama administration sure knows some digital marketing tactics. In a recent episode of the online series Between Two Ferns, hosted by Zach Galifianakis, President Obama encouraged young Americans to apply for health insurance at HealthCare.gov. The episode created a whirlwind of buzz online.

barack-obama-zach-galifinakis-inline

While the President and the comedian threw hilarious jabs each other's way throughout the video, President Obama did not forget to urge young people to sign up for health insurance through the Affordable Care Act by saying "young people are not invincible."

The video is part of the president's team's new campaign #GeeksGetCovered. Right after the president's conversation with Galifianakis was released, the White House published a video and blog post to get the word out on social media.

Needless to say, the episode has gone viral. It garnered 1 million views after just three hours and 25 minutes, and topped 3 million views in no more than six hours, according to Funny or Die, Between Two Ferns' parent site. In addition, the video boosted HealthCare.gov traffic up nearly 40 percent in two days, as evidenced in a Twitter feed from Tara McGuinness, senior communications advisor at the White House.

thewhitehouse

So how did this collaboration come about? In July of 2013, the president's team met with representatives from Funny or Die and YouTube to discuss how to promote the Affordable Care Act. In mid-February of this year, President Obama's team told the Funny or Die crew that the president would be able to film on February 24 and the Funny or Die team came up with an outline for Between Two Ferns just days after.

In order to promote the final month of open enrollment for HealthCare.gov, Funny or Die will produce more videos featuring President Obama in March. Let's see if the president's upcoming appearances will once again create a social media buzz!

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...