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SXSW 2014: George Takei’s Take on Social Media and YouTube

  |  March 13, 2014   |  Comments

ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose YouTube to launch his Web series, "Takei's Take."

George Takei has a new enterprise and no, it doesn’t involve a spacecraft. Takei was at South By Southwest (SXSW) 2014 to promote his YouTube Web series Takei’s Take, which is launching its second season.

Produced by AARP, Takei’s four-minute shows encourage Gen-X Trekkies to embrace new technology, like Google Glass, which was the subject of his first webisode. Takei’s Take netted about 24,000 subscribers in the first 24 hours of its launch and to date has 1.5 million views.

Perhaps best known for his role as Hikaru Sulu in Star Trek, Takei has firmly established himself as a leader in the social media world, recognized for his wit and savvy digital curation. He has amassed a devoted following across social media platforms, with 6.1 million Facebook likes and about 1.8 million Twitter followers. "Humor is the honey. It’s the glue that brings people back daily. I use that to grow my [social media] audience," Takei says.

ClickZ sat down with Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose YouTube to launch his series. See the video below.

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Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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