Home  › Media › Video
facebook-brand

Facebook Officially Launches Its Premium Video Ad Program

  |  March 14, 2014   |  Comments

Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on Facebook.

It seems that neither Facebook's recent updates to Pages and News Feed, nor its chief executive's (Mark Zuckerberg) call to President Obama complaining about the National Security Agency’s surveillance, is newsy enough. Now, the social media giant has officially launched its Premium Video Ads, to help advertisers reach branding objectives on Facebook.

The company started testing its Premium Video Ads offering last December. The idea behind the new ads was to give businesses that want to reach a larger audience in a short space of time a new way to do it, with high-quality sight, sound, and motion capabilities. And now they can. Facebook will test the video ads with a selected group of advertisers. A video ad will look like this:

facebookvideoads

How do the video ads work? According to Facebook, each video is 15 seconds long and will start playing without sound. If users scroll down, the video will automatically stop; if users are interested in the video and further tap it, the ad will play in full screen.

Facebook will work closely with Ace Metrix, an advertising analytics company, to review and assess the content for each video ad before it's displayed on this social media platform. In addition, the company will cooperate with Nielsen for measurement.

"Delivery is measured by an independent third party, Nielsen Online Campaign Ratings (OCR), and advertisers only pay based on what Nielsen OCR measures," says Facebook.

The new video ad program will be rolled out in the following few months.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...