The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations.
The Gifts feed, which the post describes as a "work-in-progress feed," displays only Product Pins, which are Rich Pins that include additional details like real-time pricing, availability, and where they can be purchased. With Product Pins, pinners also receive email notifications when pins they've added drop in price.
Product Pins help pinners "decide which products are right for them," the post says.
Other Rich Pins include Place Pins, Article Pins, Recipe Pins, and Movie Pins. Pinterest advises that users with products they want to include in the Gifts feed should get Rich Pins by visiting its developers site.
The Gifts feed also includes price filters designated by dollar signs "so you can find something for every budget," Pinterest says.
According to the post, $$$$ represents products that cost more than $200, $$$ shows products between $50 and $200, $$ is for products from $25 to $50, and $ "is anything less than that."
"So far, we've learned that Product Pins get higher click-through rates than regular Pins and make your brand more visible because of the logo on the Pin," the post says.
Product Pins also include tabs that pinners can click to see the products on the e-commerce sites where they can be purchased.
Pinterest says it launched the Gifts feed because "we know people love to use Pinterest for shopping ideas."
The Gifts feed lives within Pinterest's regular categories.
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In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
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