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Privacy is Dead, So What Do We Do Next? An Interview With JWT

  |  March 21, 2014   |  Comments

In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them?

The Internet of Things is set to change the digital marketing landscape as we know it and companies everywhere are attempting to claim a slice of the pie. Just earlier this week, Google unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices. iBeacon technology is also ensuring consumers get the best deal possible with location-based services that will ping nearby deals to your mobile. Social media too, is ensuring that users are able to share the things that they love with the people that are close to them.

While the opportunities for marketers around this new landscape are large, the abundance of data that will flow as a result of all these connected devices and shared activities raises concerns around privacy for consumers.

In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them? Where does the future of advertising and privacy lie in a world of social sharing and connected devices? How should marketers be preparing?

ClickZ spoke to Ann Mack, director of Trendspotting at JWT, who gave her views. Watch below to hear what she had to say.

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ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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