Home  › Media › Video
durex-earth-hour

Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour

  |  March 25, 2014   |  Comments

Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more than 2 million views.

durex-earth-hourSexual well-being brand Durex is capitalizing upon Earth Hour on March 29 by encouraging consumers to "take the opportunity to reconnect with each other while the lights are out."

Citing studies that found consumers pay more attention to their gadgets than their significant others, Durex says it released a YouTube video that follows "the stories of several couples who have become distracted by the lure of a screen."

The video was posted March 14. As of March 25, it has 5.2 million views.

Durex says the film is "a passionate plea to escape the screen and embrace the physical."

Earth Hour, a movement that encourages consumers to turn off non-essential lights from 8:30 to 9:30 local time as a symbol of environmental awareness, makes for as good an excuse as any, the brand says.

"Earth Hour is a great, yet rare excuse for couples to give each other their undivided attention. With over 80 years bedroom experience, Durex knows physical touch and intimacy are extremely important for feeling connected in your relationship," says Aurore Trepo, marketing director of Durex USA, in a statement. "And with recent survey research revealing our smartphones get more attention than our partners, we want to encourage all of America to turn off and get turned on for March 29."

The brand is also using the hashtag #TurnOffToTurnOn with a series of promotional images on Facebook and Twitter.

Durex has 654,000 Facebook likes and @Durex_USA has 4,800 Twitter followers.

Durex is a brand from global consumer goods company Reckitt Benckiser, which is also responsible for additional brands including Mucinex, Lysol, Clearasil, Veet, Finish, Vanish, Woolite, Calgon, Air Wick, and French's.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...