Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour
Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more than 2 million views.
Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more than 2 million views.
Sexual well-being brand Durex is capitalizing upon Earth Hour on March 29 by encouraging consumers to “take the opportunity to reconnect with each other while the lights are out.”
Citing studies that found consumers pay more attention to their gadgets than their significant others, Durex says it released a YouTube video that follows “the stories of several couples who have become distracted by the lure of a screen.”
The video was posted March 14. As of March 25, it has 5.2 million views.
Durex says the film is “a passionate plea to escape the screen and embrace the physical.”
Earth Hour, a movement that encourages consumers to turn off non-essential lights from 8:30 to 9:30 local time as a symbol of environmental awareness, makes for as good an excuse as any, the brand says.
“Earth Hour is a great, yet rare excuse for couples to give each other their undivided attention. With over 80 years bedroom experience, Durex knows physical touch and intimacy are extremely important for feeling connected in your relationship,” says Aurore Trepo, marketing director of Durex USA, in a statement. “And with recent survey research revealing our smartphones get more attention than our partners, we want to encourage all of America to turn off and get turned on for March 29.”
The brand is also using the hashtag #TurnOffToTurnOn with a series of promotional images on Facebook and Twitter.
Durex has 654,000 Facebook likes and @Durex_USA has 4,800 Twitter followers.
Durex is a brand from global consumer goods company Reckitt Benckiser, which is also responsible for additional brands including Mucinex, Lysol, Clearasil, Veet, Finish, Vanish, Woolite, Calgon, Air Wick, and French’s.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleUsers almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View article27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View article