The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event.
Delta Air Lines has partnered with professional network LinkedIn to connect "today's high-profile influencers with the business leaders of tomorrow at 35,000 feet."
Through the new mentoring program, Delta Innovation Class, Delta says it is offering LinkedIn users the opportunity to meet with so-called leaders from different fields on designated flights.
With the supposition that thought leaders could use their time in the air to share knowledge with up-and-coming professionals in the seat next to them, Delta says it will select "leaders in innovation" on their way to events around the world for the program.
Leaders will sit in the "mentor seat," which will have an empty neighboring seat. Delta Innovation Class invites consumers to apply for a chance to sit in that open seat.
"We'll fly you to the event, get you in to the event, and, most importantly, give you one-on-one access you might never otherwise get," Delta says on the Innovation Class website.
LinkedIn users interested in "flying with a titan in their industry, sharing ideas and discussing goals and future projects," are encouraged to submit an application on the site.
To apply, LinkedIn users select an upcoming flight and enter their LinkedIn credentials. The website says the applications will be reviewed and "a shortlist of candidates is chosen [by Delta] based on their LinkedIn profiles."
Delta's first Innovation Class flight occurred en route to the TED2014 conference in Vancouver, British Columbia from March 17 to 21: James Patten, CEO of Patten Studio, flew with Eric Migicovsky, CEO of Pebble Technology, from Salt Lake City to Vancouver.
Delta says it will host additional Innovation Class flights throughout 2014, including a pairing featuring Executive Chef Sean Brock, an Outstanding Chef finalist for The James Beard Awards in New York on May 5.
Future events and pairings will be announced later this year, Delta says.
Delta sponsored a digital experience, Social Soul, at TED2014. The experience brought to life a user's Twitter feed in a "larger-than-life structure where their social media profile [was] on display in a 360-degree immersive stream of monitors, mirrors and a sound system," the brand says. Afterward, Social Soul connected the user to another TED attendee using an algorithm that linked attendees through similar interests.
"Every day Delta carries almost a half-million customers around the globe, many of whom are leaders in their respective fields of work," said Mauricio Parise, Delta's director of worldwide marketing communications, in a statement. "Innovation Class is our small contribution to enable collaboration by bringing together brilliant minds..."
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT