The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers.
Real estate company Century 21 has launched C21 Social Xchange, a platform it says will help its franchises to communicate and engage with their spheres in conjunction with licensing and co-marketing agreements with Google, Google AdWords, and video creation software company Videolicious.
With C21 Social Xchange, Century 21 says its sales associates will be able to tap into "comprehensive social media marketing, communications, and advertising tools."
The agreements with Google provide Century 21 sales associates in the U.S. with a license for Google's social tools and a program to help them get started on Google AdWords Express, a "quick and easy way to advertise local businesses on Google," Century 21 says.
This will give agents and brokers access to content, allow them to schedule posts, and offer templates for social media promotions, a rep for the company says.
In addition, Century 21 System members in the U.S. will have access to an enterprise-level license with Videolicious.
The Videolicious mobile app enables agents and brokers to "create professional-quality video productions [for listings or social channels] and post to YouTube in seconds," Century 21 says.
Videolicious says users choose the content and Videolicious combines video clips, photos, and sound to "make a powerful, professional-quality video...without the work."
"Real estate is a people business, and today many business relationships begin online," says Century 21's chief marketing officer Bev Thorne in a statement. "The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence."
Century 21 says it is the "franchisor of the world's largest residential real estate franchise sales organization" with approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories with more than 103,000 independent sales professionals.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.