Home  › Marketing › Strategies
century-21-logo

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

  |  March 25, 2014   |  Comments

The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers.

Real estate company Century 21 has launched C21 Social Xchange, a platform it says will help its franchises to communicate and engage with their spheres in conjunction with licensing and co-marketing agreements with Google, Google AdWords, and video creation software company Videolicious.

With C21 Social Xchange, Century 21 says its sales associates will be able to tap into "comprehensive social media marketing, communications, and advertising tools."

The agreements with Google provide Century 21 sales associates in the U.S. with a license for Google's social tools and a program to help them get started on Google AdWords Express, a "quick and easy way to advertise local businesses on Google," Century 21 says.

This will give agents and brokers access to content, allow them to schedule posts, and offer templates for social media promotions, a rep for the company says.

In addition, Century 21 System members in the U.S. will have access to an enterprise-level license with Videolicious.

The Videolicious mobile app enables agents and brokers to "create professional-quality video productions [for listings or social channels] and post to YouTube in seconds," Century 21 says.

Videolicious says users choose the content and Videolicious combines video clips, photos, and sound to "make a powerful, professional-quality video...without the work."

"Real estate is a people business, and today many business relationships begin online," says Century 21's chief marketing officer Bev Thorne in a statement. "The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence."

Century 21 says it is the "franchisor of the world's largest residential real estate franchise sales organization" with approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories with more than 103,000 independent sales professionals.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...