Home  › Marketing › Strategies
century-21-logo

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

  |  March 25, 2014   |  Comments

The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers.

Real estate company Century 21 has launched C21 Social Xchange, a platform it says will help its franchises to communicate and engage with their spheres in conjunction with licensing and co-marketing agreements with Google, Google AdWords, and video creation software company Videolicious.

With C21 Social Xchange, Century 21 says its sales associates will be able to tap into "comprehensive social media marketing, communications, and advertising tools."

The agreements with Google provide Century 21 sales associates in the U.S. with a license for Google's social tools and a program to help them get started on Google AdWords Express, a "quick and easy way to advertise local businesses on Google," Century 21 says.

This will give agents and brokers access to content, allow them to schedule posts, and offer templates for social media promotions, a rep for the company says.

In addition, Century 21 System members in the U.S. will have access to an enterprise-level license with Videolicious.

The Videolicious mobile app enables agents and brokers to "create professional-quality video productions [for listings or social channels] and post to YouTube in seconds," Century 21 says.

Videolicious says users choose the content and Videolicious combines video clips, photos, and sound to "make a powerful, professional-quality video...without the work."

"Real estate is a people business, and today many business relationships begin online," says Century 21's chief marketing officer Bev Thorne in a statement. "The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence."

Century 21 says it is the "franchisor of the world's largest residential real estate franchise sales organization" with approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories with more than 103,000 independent sales professionals.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...