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Nielsen: 50 Percent of Americans Will Buy Wearable Tech

  |  March 26, 2014   |  Comments

A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase the newest technology trend.

wearable-technology-vectorsThe majority of wearable owners consider themselves "early adopters" of technology, and close to 50 percent of Americans are likely to purchase wearables in the near future, according to Nielsen.

Related: Interview With Pandora - Are Connected Cars the New Wearables?

The Connected Life Report by Nielsen reveals that 48 percent of wearables owners in the U.S. are between the ages of 18 and 34. And three-quarters of wearables owners consider themselves at the early stage of wearable purchase. More than two-thirds of them like fitness bands, followed by smart watches (45 percent) and mobile health (mHealth) devices (17 percent).

Related: Wearable Tech Is More Than Just a Fitbit and Google Glass

A purchase of a wearable device depends on the benefits that device offers, the report says. For instance, the majority of respondents said that convenience is the top reason why they chose smart watches, compared to 57 percent of fitness band buyers saying that the ability to self-monitor is a major reason to buy.

Meanwhile, wearable tech owners look for special features when they make a purchase. Smart watch users consider functionality (81 percent) and comfort (79 percent) to be the most important attributes. In comparison, fitness band owners rank accuracy (70 percent) and battery life (64 percent) as the first consideration. Durability of wearable devices is critical to both owners of smart watches (82 percent) and fitness bands (73 percent).

Nearly half of Americans surveyed say they are going to purchase wearable tech in the near future. Nielsen predicts that more consumers will do so, if wearables become less expensive and more fashionable.

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ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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