Facebook is purchasing virtual reality technology start-up Oculus VR for $2 billion.
Facebook has acquired Oculus VR, the company behind the Rift headset, for around $2 billion. The deal includes $400 million in cash and $23.1 million in stock.
The Oculus Rift project was launched on Kickstarter on 1 August 2012 to revive a technology that attempted to reach the market over a decade previously. Trying to succeed where many had failed, it had a rather modest campaign goal of $250,000. Within 24 hours, Oculus VR had raised $670,000 from 2,750 people, and within three days it had hit $1m.
Why buy Oculus? Facebook's move indicates the social media giant's ambition to tap into what might be the next big thing in gaming, as evidenced in a statement by the company's founder and chief executive Mark Zuckerberg. "Mobile is the platform of today, and now we're also getting ready for the platforms of tomorrow," he says. "Oculus has the chance to create the most social platform ever, and change the way we work, play, and commute."
As part of the deal, Facebook plans to extend Oculus' advantage in gaming, to communications, media, and entertainment, as well as education, among others.
The purchase is expected to close in the second quarter of 2014.
The Oculus deal comes hot on the heels of another Facebook update that was announced earlier today. The social network is expanding lookalike audiences capabilities to now allow advertisers to create lookalikes based on people who visit their websites, use their mobile apps, or are connected to their Facebook Pages. Previously, advertisers could only create lookalikes based on existing information like email addresses, phone numbers and user IDs.
Now, it’s easier for advertisers to:
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.