Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America.
Foursquare has selected Internet Media Services (IMS) as its exclusive advertising partner in Latin America. The move is hoped to expand the reach of the company's advertising tools to new markets.
The partnership will commence this spring and will start with two of Foursquare's major growing markets - Mexico and Brazil.
"One of the key goals for Foursquare in 2014 is to expand our advertising tools to additional markets worldwide, and we're glad to work with IMS to enter Latin America," says Steven Rosenblatt, chief revenue officer of Foursquare, in an announcement.
Under the terms of the agreement, IMS will work closely with advertisers to help them reach consumers through Foursquare's advertising products. IMS will also act as an in-market extension of Foursquare's sales team, selling the company's products to brands and agencies. Both IMS and Foursquare declined to quantify financial specifics of the deal.
Foursquare currently has 45 million registered users. It charges advertisers on a cost-per-action basis, which means they don't have to pay the location- based social networking site until a user either interacts with an ad or checks into a venue within 72 hours upon seeing that ad.
Prior to the deal with Foursquare, IMS was also selected by other technology companies to partner with, monetize, and navigate the nuances of the Latin American region. In 2012, IMS was selected by Twitter as the company’s exclusive ad sales partner, and in 2013, Waze selected IMS as its exclusive regional ad sales partner. Most recently, Spotify partnered with IMS to enter the market with advertising opportunities on the music-streaming platform.
Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET