Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami.
"Monster Mash" Jamal Mashburn has expanded his NBA career into marketing. The former forward for the Dallas Mavericks, the Miami Heat, and other teams is partnering with advertising pro Jonathan Sackett to open a new Chicago-based advertising agency called Mashburn Sackett.
With more than 18 years of experience, Sackett has worked for both leading agencies and independently owned agencies, including WPP, Omnicom, and Havas. "Jamal and I have created much more than another advertising agency," he says on the agency's website. "We create and execute unique platforms and opportunities for clients that none of the agencies that I've been a part of could ever implement."
Mashburn is not the only sports and entertainment celebrity who has put their network into the marketplace. Spike Lee, film director and producer, founded Spike DDB with Omnicom Group in 1997. And Sean Combs, rapper and record producer, is the founder and chief executive of New York-based marketing agency Blue Flame.
Before Mashburn became chairman of the new ad agency, he launched a venture capital firm called Mashburn Justice Capital Partners last year. Today the former NBA player owns 80 restaurants (including 38 Outback Steakhouse restaurants and 40 Papa John's pizza restaurants), several car dealerships, a realty company, and a range of other businesses.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.